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HY NGUYEN
HY NGUYEN
CREATIVE | CODE
CREATIVE | CODE
CREATIVE | CODE
branding
branding
strategy
strategy
websites
websites
researcher
researcher
CREATIVE CODE
CREATIVE CODE
science
science
art direction
art direction
Designing digital experiences where ideas meet interaction.
Designing digital experiences where ideas meet interaction.
Designing digital experiences where ideas meet interaction.
services
services
services
I shape brands, visual identities, and the digital worlds they live in. Working across art direction, design, and creative technology, I collaborate with founders and teams who have something meaningful to say and care about how it comes to life.
I shape brands, visual identities, and the digital worlds they live in. Working across art direction, design, and creative technology, I collaborate with founders and teams who have something meaningful to say and care about how it comes to life.
1
brand strategy
brand strategy
brand strategy
2
visual identity
visual identity
visual identity
3
brand collaterals
brand collaterals
brand collaterals
4
art direction
art direction
art direction
5
web design
web design
web design
6
framer development
framer development
framer development
✰
launch ready in 2 weeks
✰
earn trust
✰
raise your round
✰
look the part
✰
move with clarity
✰
stand out
✰
get taken seriously
✰
launch ready in 2 weeks
✰
earn trust
✰
raise your round
✰
look the part
✰
move with clarity
✰
stand out
✰
get taken seriously
project approach
project approach
project approach
step 01
direction
direction
direction
every project starts with a point of view. i figure out what a brand is really trying to say before deciding how any of it should look on the page.
every project starts with a point of view. i figure out what a brand is really trying to say before deciding how any of it should look on the page.
i dig into what you’ve actually built, find the thing that makes you hard to replace, and turn it into positioning and a strategy that connects with your audience.
step 02
craft
craft
then the making. type, color, layout, motion — every small decision earning its place and holding up when you look closely.
then the making. type, color, layout, motion — every small decision earning its place and holding up when you look closely.
step 02
craft
then the making. type, color, layout, motion — every small decision earning its place and holding up when you look closely.
step 03
ship
ship
the work goes live, built to last and easy for the team to keep alive and updated long after launch day.
the work goes live, built to last and easy for the team to keep alive and updated long after launch day.
step 03
ship
the work goes live, built to last and easy for the team to keep alive and updated long after launch day.
